DANA POINT, Calif., Oct. 29 /PRNewswire/ --
Red Herring magazine editors unveil their picks for the "Top Ten Trends of 2002" at Red Herring's fourth annual NDA conference. The complete feature will be published in the November issue of Red Herring (on stands Nov 13th). The entrepreneurs, CEOs, venture capitalists, and business leaders attending the conference will have a chance to debate the choices with the magazine's editors at this invitation-only conference.
The "Top 10 Trends" for 2002 as chosen by Red Herring's editors are:
-- Data Centers: Data centers will become the hubs of Internet computing,
jumpstarting the development of real-time computing, the wireless web,
and grid computing. They will be more than a patch to today's
inadequate Internet infrastructure; they will become the central office
of the future.
-- Military and Security Technology: Billions will be spent on military
technology and homeland security innovations during the war on
terrorism. With products like facial recognition technology and bomb
detectors currently in production, civilian spending will initially
outpace military developments. But, a fully networked military manned
by information-empowered soldiers is in our future.
-- Nanotechnology: Once the stuff of science fiction, now the darling of
venture capitalists. Investor interest will mirror that of
biotechnology, which took 25 years to find itself. And like biotech,
discovery and hype will fuel several cycles of boom and bust before
this field finds its equilibrium. Ultra high-power, low-cost chips for
smart I.D. cards and inventory tags are likely to be the first products
to market.
-- Wireless Services: Red Herring predicts that 2002 is the year for
wireless business in the form of MVNOs (mobile virtual network
operator). By using powerful brands and customer service satisfaction,
MVNOs will compete against wireless carriers. The industry will split
with some operators serving MVNOs and some selling services directly
from their networks. Carriers that are slow to adapt will miss this
trend.
-- Mergers And Acquisitions: The deflated market has created a host of
bargain technology companies ripe for buyout by large institutions.
Shareholders eager for a return on faltering investments will likely
approve them.
-- Renewable Energy: Renewable energy sources like wind, solar and fuel
cells will become a cost effective alternative to oil and coal.
Developing countries looking to improve their infrastructure will this
technology, purchasing from manufacturers in North America and Europe.
This will spark new investment.
-- European Regulation: The increasing intervention of the European
Commission must be carefully understood by large American companies.
The Commission acts as both prosecutor and judge. The courts have no
input until after a decision is made. Some companies will be deterred
from acquiring European companies or investing in Europe because of the
regulatory costs. Red Herring believes small technology companies in
Europe will be the winners in this process; non-European multinationals
the losers.
-- Neurogenomics: Central nervous system (CNS) disorders afflict seventy-
three million people in the U.S. As a result, venture capital is
flowing rapidly into the neurogenomics sector. The sky is the limit
for CNS drug therapies if the ethical issues of developing them can be
overcome.
-- Portable Computing Devices: The ultra low cost of chips is driving the
retail prices down on multifunction, portable computing devices. The
obstacle will be what format the consumer will choose to embrace.
-- Digital Media: Big business has learned valuable lessons from the
flameouts of large media corporations and small rogue startups focused
on the consumer. Companies such as Yahoo!, Microsoft, Mercedes-Benz
have employed streaming media for a host of business-only practices.
The consumer is not even in the picture.
NDA 2001, the two-day executive forum being held at the St. Regis Resort and Spa in Dana Point, Calif., Oct. 29-30 is Red Herring's marquis business strategy event. Its attendees include hundreds of C-level executives, venture capitalists, entrepreneurs, and business leaders. Red Herring's signature "rapid-fire" presentations will be given by eighteen privately-held companies selected for their ability to innovate and change the status-quo business. The event is sponsored by Korn/Ferry International and Compaq.
About Red Herring Communications, Inc.
Red Herring Communications, Inc. is an integrated network of media properties connecting the people, companies and industries whose ideas and technological innovations are inspiring and reshaping the world of business. Founded in 1993, Red Herring magazine, the company's flagship platform, provides in-depth analysis and reporting on the business of technology, innovation and entrepreneurialism. Red Herring conferences offer a unique access to leaders of emerging technologies and markets. A privately held company, Red Herring Communications, Inc is headquartered in San Francisco and has offices in New York, Los Angeles, Boston and London.
Contact: Deirdre Hussey, Red Herring Communications
415-250-0234; dhussey@redherring.com
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